We’re sure you’ve probably heard from your doctor that regularity is important.  But did you also know that regularity is important for your website?  When you post regular blogs to your site full of keywords, Google checks to see if you have new content.  If you have new content today, Google will check back at the same time tomorrow to index that new content.  By creating regular posts, be it daily, every three days, weekly, or whatever, you can train Google to come back to your site on that same regular basis to save your information in it’s database.  Then, when someone searches for your company, the new posts that you have written will show up on Google’s results.