Organic SEO vs. Pay-per-click ads – which is the better way to go?
Are you a small business in the Kansas City area that is starting to advertise itself? We know it can be a daunting task to figure out the best places to advertise and where to spend your money but before you do here are a few things you should know about organic search engine optimization (SEO) and pay-per-click ads.
Organic SEO means that you are improving your search engine ranking organically rather than paying for ads. This type of advertising can save your business a lot of money that you may spend on advertisements but it is not as instantaneous and takes some more effort on your part. Organic SEO typically involves having the correct keywords and good content but most importantly NEW CONTENT! To do this we suggest to our clients to blog. Blogging puts new content on your site more frequently, therefore helping your search engine ranking. Having the right kind of blogs with keywords and good content can boost your site ranking on search engines. This method takes a little more time to write the posts, but in the end your site will continue to have a high ranking without you continuing to pay for ads, which can add up quickly.
Pay per click ads always show up on the first page of a search engine result. This is an alluring promise but pay per click ads can get expensive if you are not targeting the right keywords and locations. With the proper set-up, pay-per-click ad words can generate leads for your business more quickly than organic SEO but as soon as you decide to quit paying for the ads you no longer show up in high rankings for search engines.
Lifted Logic actually suggests a combination of both organic SEO and pay-per-click ad words. Using the ad words to generate leads while you build up the organic SEO can help your business have a steady stream of leads. We have seen that, within our own clients, the correct combination of organic SEO and ad words can increase leads up to 400%. If you would like to learn more about improving your businesses search engine rankings, contact us today by filling out the form on the right. We will contact you shortly to see how Lifted Logic can help you!