Should I pay for ads or blog my way to the top? Lifted Logic talks organic SEO.
Should I pay for ads or blog my way to the top? Lifted Logic talks organic SEO. We know it can be a daunting task to figure out the best places to advertise and where to spend your money if you are a small business in Kansas City but before you do here are a few things you should know about organic search engine optimization (SEO) and pay-per-click ads.
Organic SEO means that you are improving your search engine ranking without paying, as opposed to pay=per-click ads. This type of advertising can save your business a lot of money, but it is not as instantaneous and takes some more effort on your part. Organic SEO involves having the correct keywords and good content but most importantly NEW CONTENT on a regular basis! To do this we suggest blogging. Writing blogs puts new content on your site more frequently, which helps your search engine ranking (if done correctly).
Pay per click ads always show up on the first page of a search engine result. This is an alluring promise but ads can get expensive if you are not targeting the right keywords and locations. With the proper set-up, pay-per-click ad words can generate leads for your business more quickly than organic SEO but as soon as you decide to quit paying for the ads you no longer show up in high rankings for search engines.
Lifted Logic actually suggests a combination of both organic SEO and pay-per-click ad words. Using the ad words to generate leads while you build up the organic SEO can help your business have a steady stream of leads. We have seen that, within our own clients, the correct combination of organic SEO and ad words can increase leads up to 400%. If you would like to learn more about improving your businesses search engine rankings, contact us today by filling out the form on the right. We will contact you shortly to see how Lifted Logic can help you!