Innovatively engaging your viewers.

Interactive video is a new style of video that engages viewers more than ever before. Users that can interact on some level with a brand feel instantly more connected and involved to the business and its products or services. With the dramatic uptick in mobile internet use, the use of visual media like interactive videos is more vital than ever.

According to a source, “We all know that today’s attention spans are getting shorter and shorter. By adding an interaction right where the audience retention drops for the first time (around 0:20) you can keep your viewers engaged and drive them deeper into the experience, rather than having them click away.”

The benefits of integrating interactive videos on your website or on other marketing platforms are numerous, including:

  • Higher user engagement and longer viewer attention
  • Increased completion rates and return on investment
  • Improved SEO performance

According to a Forrester report, “[Samsung’s] interactive ad achieved a 4.1% interaction rate, nearly three times the interaction rate of a noninteractive ad. Of the viewers that engaged with the ad, 16% clicked on the banner to visit the special-offer website and 6% selected the option to learn more.”

Using hundreds of different video clips in conjunction, we can customize the viewer’s experience each time they watch by incorporating their current time, location, weather, and viewing platform into the video each time they watch it. We’re one of only a few companies who can utilize this user information to give you and your business a marketing edge. Trust us; They won’t forget the experience.

Take a minute to fill out that contact form to your left and come meet with Lifted Logic’s talented videographers about your project!

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