Lifted Logic loves exploring new ideas and trends in web design.  We pride ourselves in being on the cutting edge of web design.  By integrating the most up-to-date web design trends, we are able to help our clients stand out from their competition.    Here is our list of the top trends in web design.
 CSS3 and HTML5 instead of Flash
While Flash is still widely used, it’s inability to work on mobile devices has given it a bad rap.  CSS3 and HTML5 offers many benefits such as interactivity and faster loading time, plus playing video and audio is easier than ever.
Clean and Simple
In order to make the user experience more enjoyable, we work hard to ensure our web sites are easy to move around in.  Our clients and consumers want to be able to find what they are looking for quickly and easily. The user’s need for simplicity means easy navigation and usability according to the device he or she uses. Sometimes this could turn out being an easier check out for a client’s e-commerce website, or it could mean a less flashy and more basic, streamlined layout that highlights pictures and video.  Our experience with websites tells us that a consumer spends an average of 30 seconds on a website.  Our goal is to convert that customer within the first 30 seconds so they have no reason to visit your competitor’s page.  A simple design that is easy to use will continue to be a strong trend in web design because it just makes sense.
Fluid Web Design vs. Fixed Width
A website should work on all web-enabled devices available to the general public.  With the growing use of Androids, Tablets, and continued use of laptops and desk top computers, our developers are constantly challenged to test all platforms both before a site goes live and during the life of a website. The use of fluid layouts (instead of fixed width) will make it possible to view sites across multiple screen sizes and devices without any problem.  If you want your clients to find you, having a website that works on all devices is critical.  It could be the difference between a client calling you or a competitor.
We know blogging has been around for a while now.  However, more and more fortune 500 companies have been using this tool to advance their website’s ability to show up in search engines.   By writing orginal, unique content on a consistant basis, you increase the probability of your site showing up in organic searches versus your competitor.  Not only do blogs provide a place for our clients to write about their company, but, if written correctly, it will also give Google keywords that can be indexed for the benefit of the searcher.  Think of it this way: the more unique and updated content a website has, the easier it is for google to find.
Social Media
Social media is playing such a huge role in marketing in today’s world.  It will be hard-pressed to find a website without a social media button or a share button.  The integration of social media in web design is an unspoken expectation from most businesses that we work with.  These links are typically found in a prominent spot on the home page as well as placement in the footer of a website and in the blog.
 Large Headers/ Large Footers/ Bigger Images 
We’ve seen larger headers become a prominent design feature.  It provides a more dramatic position to highlight the business’ logo.   The trend towards larger footers allow for a more creative way to display personalized information, graphics and eye-catching design. And if neither of these design features are used, it’s very likely that the main photo image is large and possibly covering the entire home page with minimal content.